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Team: Team


Carl is a strategic thinker, thought leader, and innovator in the tourism industry.  As the founder and president of SMG Consulting, Carl has developed a wide range of services including marketing research, marketing strategy and planning, tourism economic analysis, measurement, and organizational change management.
Carl writes a monthly op-ed page for the Tahoe Daily Tribune. He has also published a number of marketing strategy reports as well as tourism and motorcycle touring related articles. He has been both a guest speaker and a panelist at several industry conferences including ESTO, Visit California, Travel Nevada, and the Mountain Travel Symposium.  Carl serves as an advisor to the Recreation, Parks and Tourism Department at San Francisco State University. He also serves on the Visit California Research & ROI Committee and the Travel Nevada Marketing Committee.
Carl was also one of the founders of the Carson Tahoe Adventure Moto event in Minden, NV. The event was a weekend-long event attracting adventure motorcycle riders from the Western Region.
Carl obtained a Bachelor of Science degree from California State University at Northridge.  He received his Master's degree in Business Administration (MBA) from San Francisco State University Graduate School of Business. He has completed a certificate program at Cornell University in Organizational Change Leadership and a certificate program at Dartmouth College in Strategic Thinking.
Carl got his start in the off-road world as a young rider growing up in southern California riding and racing in the Southern California desert and motocross scene. Today he is an adventure motorcycle rider and enjoys riding his BMW motorcycle on two-lane roads throughout the west.

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